EURO 2025, Leeds Panel: Communicating OR Strategies for Engaging Stakeholders, Academics and the Public

At the EURO 2025 Conference in Leeds, the OR Society’s Early Career Researcher (ECR) Network, including its Chair Dr Luke Rhodes-Leader, joined a dedicated ECR event and panel discussion. The session was hosted by Andrea Mancuso (EUROYoung) and featured panellists Anand Subramanian (Universidade Federal da Paraíba, Brazil), M. Grazia Speranza (Università degli Studi di Brescia, Italy), Vanesa Guerrero (Universidad Carlos III de Madrid, Spain), and Francisco Saldanha da Gama (University of Sheffield, UK).

The panel addressed a mix of pre-prepared and spontaneous audience questions.

One recurring theme was how to present mathematically complex material. Anand emphasised the importance of making presentations memorable: “pay attention to the details but don’t exhibit the details.” He argued that it is unnecessary to explain every variable or theorem, a point echoed by Grazia. When speaking with practitioners, especially engineers, panellists advised tailoring the message to their language, using relatable examples such as solving a Sudoku puzzle to illustrate the value of Operational Research (OR).

Vanesa suggested using familiar terms like data for decision-making instead of Operations Research, since the latter is often misunderstood. Terms such as analytics, widely used in the USA, and algorithm are also well received. An audience member asked the panel to suggest synonyms for OR to use on a CV. Responses included decision-making (Vanesa), decision science and business intelligence (Anand).


Panellists Seated L to R: Anand Subramanian, Vanesa Guerrero, M. Grazia Speranza, Francisco Saldanha da Gama


L to R: Host Andrea Mancuso, Panellists: Anand Subramanian, 4th from left: Vanesa Guerrero, 6th from Left: M. Grazia Speranza, 8th from Left: Francisco Saldanha da Gama and last Dr. Luke Rhodes-Leader, ECR Network Chair, The OR Society

Another question asked about the differences between presenting to academics and practitioners. Vanesa noted that practitioners are more results-driven, whereas Grazia stressed that academics focus on novelty. Francisco highlighted the importance of understanding the audience’s perspective before presenting findings, and the panellists agreed that communicating OR should be taught as part of formal training.

The discussion also touched on presentation style. Francisco shared advice from his sister, an interior designer, who recommended using more colour in slides and holding a pen while presenting to reduce nerves. Grazia encouraged having a strong opening and closing line, ideally memorised if you are introverted, and reassured attendees not to feel guilty about lacking flamboyance on stage. Vanesa stressed the importance of honesty when presenting assumptions, even if this risks lowering confidence in the results. Francisco reminded the audience that even the best physical laws only work under experimental conditions, so assumptions are often unavoidable.

The final discussion focused on how ECRs can pursue applied research without compromising academic progression. Grazia reflected that applied work is often highly customised and therefore more difficult to publish. Vanesa observed that supervisors usually guide research choices, limiting ECRs’ independence. Anand, playing devil’s advocate, suggested that while applied problems may be hard to publish, shorter theoretical papers remain an option. He also reminded attendees that academics are encouraged to engage with real-world initiatives such as Study Groups and Modelling Camps.

In closing, the panellists left attendees with some golden rules: follow your passions, recognise that success takes time, and embrace failure as part of growth.


If you want to learn more on how to communicate your data you may be interested in our course:  Communicating Data - From Insight to Impact (14 September 2025)