Ideal for anyone starting their career in operational research or wanting to improve their confidence in working with statistics.
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Maureen Meadows is Professor of Strategic Management in the Centre for Business in Society at Coventry University. Her prior posts include: a senior lectureship and Head of Department at the Department for Strategy and Marketing at the Open University Business School; a lectureship in Operational Research at Warwick Business School; and roles in operational research and marketing strategy (including market segmentation and delivery strategy) at National Westminster Bank. She holds a B. A. (Hons) in Mathematics from the University of Oxford, an MSc Management Science and Operational Research (Distinction) from the University of Warwick and a PhD from the Open University Business School. Her research interests include market segmentation and relationship marketing in the personal financial services sector, and the use of methods and tools such as visioning and scenario planning to support strategy development.
Maureen is a member of the Fellows College and the Peer Review College of the British Academy of Management