From Physics to Prediction:
How Data Science and Optimisation Unlock Major Energy Savings
When we talk about data science, it’s easy to default to machine learning models, dashboards, and AI hype cycles. But some of the most powerful data science work is happening quietly in industrial systems, where analytics and optimisation combine to deliver measurable, long-term impact.
A strong example is the growing use of Variable Speed Drives (VSDs) in commercial and industrial environments.
The problem: fixed speed, wasted energy
Electric motors power fans, pumps, compressors and conveyors across almost every sector. Traditionally, many of these motors run at a fixed speed, with output throttled mechanically, a design choice that wastes energy and increases wear.
From a data perspective, this is a classic inefficiency problem:
we’re not matching supply (motor speed) to demand (process requirement).
The physics that makes optimisation worthwhile
For centrifugal loads, the Affinity Laws tell us that:
- Flow ∝ speed
- Pressure ∝ speed²
- Power ∝ speed³
That cube relationship means small speed reductions can deliver disproportionately large energy savings.
Reduccing speed by just 20% can cut power consumption by almost 50%.
This creates an ideal optimisation landscape for data science: highly non-linear, measurable, and commercially meaningful.